Think Local First

Think Local First – County of Santa Cruz is a network of independent and locally owned businesses and community organizations joining together to promote economic vitality and preserve the unique character of our community.

For every $100 spent at a locally owned business, $48 continues to circulate within the community vs. $14 from a non-local business. That’s the conservative estimate. Other studies say it’s as much as $85 that stays local.

Multiplier Dollars