Board of Directors, Ambassadors & Staff

Founded in 1957, the Scotts Valley Chamber of Commerce has grown as stated in its mission statement, “To Promote business stability and economic growth through business and community relationships”. The Scotts Valley Chamber is composed of dedicated volunteers and a seasoned, professional staff. The 8-member board of directors is responsible for the goals, policy, and direction of the organization while the staff coordinates the accomplishment of those goals.

At the heart of the Chamber are energetic committees and the Ambassador program consisting of 14 leaders in our community from various professional backgrounds. The Chamber Ambassadors dedicate their time and energy to introducing new members to the community and helping form connections with the other businesses in our town.

The Chamber hosts two annual signature events - the Scotts Valley Art Wine & Beer Festival and the Annual Community Awards Gala. Certainly, no business in Scotts Valley is complete without membership in the Scotts Valley Chamber of Commerce.

Board of Directors 2024-2025
L-R: Joanne Guzman, Susan O'Connor Fraser, Victor Alejandro,, Danny Reber, Jeanette Larkin, Cheryl Rebottaro, Brand-di Palmer, Keira Mulder, Kim Pursley. Not Pictured: Jeanne Shada, Nicholas Kurns, Phil Neuman.

Victor Alejandro

Board President & Ambassador

Phil Neuman

Board Treasurer & Ambassador

Jeanette Larkin

Board Secretary

Keira M. Mulder

Board Secretary & Ambassador President

Brandi-di Palmer

Board Member & Ambassador

Danny Reber

Board Member

The Board of Directors build relationships with members, local city government, and public school officials and volunteer on the two largest community events each year – The Community Awards Gala and the summer Art Wine & Beer Festival.

Interested in joining the Board of Directors?

BOARD OF DIRECTORS APPLICATION

Chamber Ambassadors

Our Ambassadors program is a great way to get engaged with the business community. The Ambassadors are a highly visible prestigious group of volunteers who give their time to provide a crucial link between the Chamber, its members and the community. Our Ambassadors are passionate about the Chamber and their involvement not only benefits our organization, but their participation within the committee helps their own business exposure as well.

What are Ambassadors?

Ambassadors are an essential front line representative of the Scotts Valley Chamber of Commerce at public and Chamber sponsored events and help to ensure that all members receive the maximum benefit from their investment. The program is ideal for individuals who have a desire to become more active in the local business environment, want to raise awareness of their business/company or organization, and want to be more involved give back to the community.

They enjoy the rewards of making new contacts, strengthening relationships and accessing a wealth of information and resources that lead the way to greatly enhancing any business or organization’s success. This opportunity also allows them to be seen as a community leader, both individually and as a representative of their business/company.

Rewards of serving as an Ambassador:

Networking opportunities to establish and maintain valuable business contacts
Recognition as an engaged community leader, individually and for the business/organization you represent
Recognition at events and Chamber publications
Ambassador of the Year recognition opportunity
Opportunity to make a contribution to the Scotts Valley area and to your chamber
Opportunity to work “behind the scenes” on behalf of the Chamber at events and activities that define and set a course for the future of the Scotts Valley.