Board of Directors, Ambassadors & Staff

Founded in 1957, the Scotts Valley Chamber of Commerce has grown as stated in its mission statement, “To Promote business stability and economic growth through business and community relationships”. The Scotts Valley Chamber is composed of dedicated volunteers and a seasoned, professional staff. The 8-member board of directors is responsible for the goals, policy, and direction of the organization while the staff coordinates the accomplishment of those goals.

At the heart of the Chamber are energetic committees and the Ambassador program consisting of 14 leaders in our community from various professional backgrounds. The Chamber Ambassadors dedicate their time and energy to introducing new members to the community and helping form connections with the other businesses in our town.

The Chamber hosts two annual signature events - the Scotts Valley Art Wine & Beer Festival and the Annual Community Awards Gala. Certainly, no business in Scotts Valley is complete without membership in the Scotts Valley Chamber of Commerce.

2021 2022 Chamber Board Of Directors

Board of Directors 2020-2021
Back Row L-R: Susan O'Connor Fraser, Brand-di Palmer, Victor Alejandro, Joann Guzman, Danny Reber.
Front Row L-R: Phil Neuman, Jeanette Larkin, Jeanne Shada Not Pictured: Angela Alejandro

Phil Neuman Headshot 2021

Phil Neuman

Board President & Ambassador
Jeanette Larkin Headshot

Jeanette Larkin

Board Vice President
Jeanne Shada Headshot 2021

Jeanne Shada

Board Secretary
Victor Alejandro Headshot 2021

Victor Alejandro

Board Treasurer & Ambassador
Joanne Guzman Headshot

Joanne Guzman

Board Member
Brandi Di Palmer Headshot

Brandi-di Palmer

Board Member & Ambassador
Nick Kurns Headshot

Nicholas Kurns

Board Member
Danny Reber Headshot 2021

Danny Reber

Executive Director
The Board of Directors build relationships with members, local city government, and public school officials and volunteer on the two largest community events each year – The Community Awards Gala and the summer Art Wine & Beer Festival.

Interested in joining the Board of Directors?


Chamber Ambassadors

Our Ambassadors program is a great way to get engaged with the business community. The Ambassadors are a highly visible prestigious group of volunteers who give their time to provide a crucial link between the Chamber, its members and the community. Our Ambassadors are passionate about the Chamber and their involvement not only benefits our organization, but their participation within the committee helps their own business exposure as well.

What are Ambassadors?

Ambassadors are an essential front line representative of the Scotts Valley Chamber of Commerce at public and Chamber sponsored events and help to ensure that all members receive the maximum benefit from their investment. The program is ideal for individuals who have a desire to become more active in the local business environment, want to raise awareness of their business/company or organization, and want to be more involved give back to the community.

They enjoy the rewards of making new contacts, strengthening relationships and accessing a wealth of information and resources that lead the way to greatly enhancing any business or organization’s success. This opportunity also allows them to be seen as a community leader, both individually and as a representative of their business/company.

Rewards of serving as an Ambassador:

  • Networking opportunities to establish and maintain valuable business contacts
  • Recognition as an engaged community leader, individually and for the business/organization you represent
  • Recognition at events and Chamber publications
  • Ambassador of the Year recognition opportunity
  • Opportunity to make a contribution to the Prattville area and to your chamber
  • Opportunity to work “behind the scenes” on behalf of the Chamber at events and activities that define and set a course for the future of the Scotts Valley.
Keira Mulder Headshot 2021

Keira M. Mulder

Tobin Shaeffer Headshot

Tobin Shaeffer

Vice President
Cherie Lafrance Anderson

Cherie LaFrance-Anderson

Phil Neuman Headshot 2021

Phil Neuman

Board President & Ambassador
Victor Alejandro Headshot 2021

Victor Alejandro

Board Treasurer & Ambassador
Leatha Brown Headshot

Leatha Brown

Kevin Anderson Headshot

Kevin Anderson

Angelo Bartolotta Headshot

Angelo Bartolotta

Donna Lind Headshot

Donna Lind

Becky McMillion Headshot

Becky McMillion

Jay Topping Headshot

Jay Topping

Joe Bac

Joe Bac

Suzanne Timbers

Suzanne Timbers

The Ambassador Program consists of volunteers from the Chamber Membership who donate their time to assist the Chamber in promoting our local business community.

Have what it takes to be an Ambassador?