Board of Directors, Ambassadors & Staff - Scotts Valley Chamber of Commerce

Founded in 1957, the Scotts Valley Chamber of Commerce has grown as stated in its mission statement, “To Promote business stability and economic growth through business and community relationships”. The Scotts Valley Chamber is composed of dedicated volunteers and a seasoned, professional staff. The 11member board of directors is responsible for the goals, policy and direction of the organization while the staff coordinates the accomplishment of those goals.

At the heart of the Chamber are energetic committees and the Ambassador program consisting of 14 leaders in our community from various professional backgrounds. The Chamber Ambassadors dedicate their time and energy introducing new members to the community and help form connections to the other businesses in our town.

The Chamber hosts two annual signature events – the Scotts Valley Art Wine & Beer festival and the Annual Community Awards Gala. Certainly no business in Scotts Valley is complete without a membership in the Scotts Valley Chamber of Commerce.

Board of Directors

Danny Reber

Executive Director

Scotts Valley Chamber of Commerce

Stephen Hoversten

Board President

Financial Representative at Modern Woodmen of America

Jeanette Larkin

Board Vice-President

Owner – Larkin Precision

Angela Alejandro

Board Secretary

Owner – Scotts Valley Consulting, Inc. Strategic Sales & Marketing

Piret Harmon

Board Treasurer

General Manager – Scotts Valley Water District

John Yost

Board Past President

Owner – Pro-Compass Management Consulting & Training

Kristen Ard

Board Member

Director – City of Scotts Valley Parks & Recreation Department

Janet Janssen

Board Member – Membership Committee Chairperson

Sales Consultant/Executive Coach/Speaker/Author

Brenda George

Board Member

Manager – Kaiser Permanente

Phil Neuman

Board Member & Ambassador

Founder, CEO – PDNC Incorporated

Christian Pellecchia

Board Member

Business Development – Slatter Construction

Jeanne Shada

Board Member

Owner – Scotts Valley Property Management

Angela Marshall

Office Manager

Scotts Valley Chamber of Commerce

Aidan Lucero

Chamber Intern – Digital Marketing Strategist

Founder, Owner Palifia Online Clothing Brand

Get Involved with Your Chamber

The Board of Directors build relationships with members, local city government, public school officials and volunteer on the two largest community events each year – The Community Awards Gala and the summer Art Wine & Beer Festival.

Interested in joining the Board of Directors?

Board of Directors application

Chamber Ambassadors

Who are the Chamber Ambassadors?

The Ambassador Programs mission of the Scotts Valley Chamber of Commerce to promote membership commitment and retention by:

Raising awareness of Chamber activities and benefits
Informing and involving new Chamber members to promote strong continuing membership
Encourage meaningful and beneficial participation in the Chambers programs
Serving as a liaison between the Chamber staff and membership

The Ambassador Program consists of volunteers from the Chamber Membership who donate their time to assist the Chamber in promoting our local business community.

Have what it takes to be an Ambassador?

Ambassador application