Board of Directors, Ambassadors & Staff

Founded in 1957, the Scotts Valley Chamber of Commerce has grown as stated in its mission statement, “To Promote business stability and economic growth through business and community relationships”. The Scotts Valley Chamber is composed of dedicated volunteers and a seasoned, professional staff. The 11member board of directors is responsible for the goals, policy and direction of the organization while the staff coordinates the accomplishment of those goals.

At the heart of the Chamber are energetic committees and the Ambassador program consisting of 14 leaders in our community from various professional backgrounds. The Chamber Ambassadors dedicate their time and energy introducing new members to the community and help form connections to the other businesses in our town.

The Chamber hosts two annual signature events – the Scotts Valley Art Wine & Beer festival and the Annual Community Awards Gala. Certainly no business in Scotts Valley is complete without a membership in the Scotts Valley Chamber of Commerce.

Board of Directors

Board of Directors 2019
Executive Team 2019

Danny Reber

Executive Director
Scotts Valley Chamber of Commerce

John Yost

Board President & Ambassador
Pro-Compass Management Consulting & Training

Janet Janssen

Board Member & 2017 Membership Chair
Goal Achievement Strategist

Stephen Hoversten

2017 Chamber Board Vice President & Ambassador
Modern Woodmen of America

Piret Harmon

Board Member & 2017 Treasurer
Executive Director – Scotts Valley Water District

Angela Alejandro

Board Member & 2017 Secretary
Scotts Valley Consulting, Inc.

Kristen Ard

Board Member
Director – City of Scotts Valley Parks & Recreation Department

Christian Pellecchia

Board Member
Slatter Construction

Jeanne Shada

Board Member

Jeanette Larkin

Board Member – Special Event Manager
Larkin Precision

Angela Marshall

Office Manager
Scotts Valley Chamber of Commerce

Get Involved with Your Chamber

The Board of Directors build relationships with members, local city government, public school officials and volunteer on the two largest community events each year – The Community Awards Gala and the summer Art Wine & Beer Festival.  

Interested in joining the Board of Directors?

Chamber Ambassadors

Cherie La France-Anderson

Multi-Media Consultant – Santa Cruz Sentinel

Angelo Bartolotta

Ambassador – Past President
Business Owner – Dynamic Press, Inc.

Kevin Anderson

Lead Assessor – Fire & Life Safety Company

Leatha Brown

Sales Coordinator – Roaring Camp Railroads

Becky McMillion

Art Wine & Beer Festival Co-Chair & Winery Associate

Donna Lind

City Council – City of Scotts Valley

The Ambassador Programs mission of the Scotts Valley Chamber of Commerce to promote membership commitment and retention by:

  • Raising awareness of Chamber activities and benefits
  • Informing and involving new Chamber members to promote strong continuing membership
  • Encourage meaningful and beneficial participation in the Chambers programs
  • Serving as a liaison between the Chamber staff and membership

Who are the Chamber Ambassadors?

The Ambassador Program consists of volunteers from the Chamber Membership who donate their time to assist the Chamber in promoting our local business community.

Have what it takes to be an Ambassador?

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