Board of Directors, Ambassadors & Staff

Founded in 1957, the Scotts Valley Chamber of Commerce has grown as stated in its mission statement, “To Promote business stability and economic growth through business and community relationships”. The Scotts Valley Chamber is composed of dedicated volunteers and a seasoned, professional staff. The 8 member board of directors is responsible for the goals, policy and direction of the organization while the staff coordinates the accomplishment of those goals.

At the heart of the Chamber are energetic committees and the Ambassador program consisting of 14 leaders in our community from various professional backgrounds. The Chamber Ambassadors dedicate their time and energy introducing new members to the community and help form connections to the other businesses in our town.

The Chamber hosts two annual signature events – the Scotts Valley Art Wine & Beer festival and the Annual Community Awards Gala. Certainly no business in Scotts Valley is complete without a membership in the Scotts Valley Chamber of Commerce.

Board of Directors

Board of Directors 2020-2021
Back Row L-R: Susan O’Connor Fraser, Brand-di Palmer, Victor Alejandro, Joann Guzman, Danny Reber. Front Row L-R: Phil Neuman, Jeanette Larkin, Jeanne Shada Not Pictured: Angela Alejandro

Danny Reber

Executive Director
Scotts Valley Chamber of Commerce

Jeanette Larkin

Board President
Larkin Precision

Phil Neuman

Board Vice President & Ambassador
Founder, CEO – CyAs Tech

Victor Alejandro

Board Treasurer & Ambassador
Data Center Networking at Cisco

Jeanne Shada

Board Secretary
Owner – Scotts Valley Property Management

Angela Alejandro

Board Member
Owner – Scotts Valley Consulting, Inc. Strategic Sales & Marketing

Joanne Guzman

Board Member
Owner, Bruno’s Bar & Grill

Angela Marshall

Chamber Operations
Scotts Valley Chamber of Commerce

Brandi-di Palmer

Board Member
Owner, The Hot Pink Box

Susan O’Connor Fraser

Board Member
Owner, Executive Producer Tam Communications

The Board of Directors build relationships with members, local city government, public school officials and volunteer on the two largest community events each year – The Community Awards Gala and the summer Art Wine & Beer Festival.  

Interested in joining the Board of Directors?

Chamber Ambassadors

Our Ambassadors program is a great way to get engaged with the business community. The Ambassadors are a highly visible prestigious group of volunteers who give their time to provide a crucial link between the Chamber, its members and the community. Our Ambassadors are passionate about the Chamber and their involvement not only benefits our organization, but their participation within the committee helps their own business exposure as well.

What are Ambassadors?
Ambassadors are an essential front line representative of the Scotts Valley Chamber of Commerce at public and Chamber sponsored events and help to ensure that all members receive the maximum benefit from their investment. The program is ideal for individuals who have a desire to become more active in the local business environment, want to raise awareness of their business/company or organization, and want to be more involved give back to the community.

They enjoy the rewards of making new contacts, strengthening relationships and accessing a wealth of information and resources that lead the way to greatly enhancing any business or organization’s success. This opportunity also allows them to be seen as a community leader, both individually and as a representative of their business/company.

Rewards of serving as an Ambassador:
• Networking opportunities to establish and maintain valuable business contacts
• Recognition as an engaged community leader, individually and for the business/organization you represent
• Recognition at events and Chamber publications
• Ambassador of the Year recognition opportunity
• Opportunity to make a contribution to the Prattville area and to your chamber
• Opportunity to work “behind the scenes” on behalf of the Chamber at events and activities that define and set a course for the future of the Scotts Valley.

Cherie La France-Anderson

President
Advertising Director Press Banner

Leatha Brown

Vice-President
Sales Coordinator – Roaring Camp Railroads

Keira M. Mulder

Secretary
COO, Company EVCharge4U Inc.

Victor Alejandro

Ambassador & Board Member
Offer Lifecycle Program Manager – Data Center Networking Group at Cisco

Kevin Anderson

Ambassador
Statcomm Inc. Owner – K Auctioneer

Angelo Bartolotta

Ambassador
Owner – Dynamic Press, Inc.

Emily Bigelow

Secretary
Owner – Empowering Hands

Lynda Evans

Ambassador
Bookkeeping Services

Janet Janssen

Ambassador
Sales Consultant & Public Speaker

Donna Lind

Ambassador
City Council Member – City of Scotts Valley

Angela Marshall

2021 Honorary Ambassador of the Year
Chamber Operations

Becky McMillion

Ambassador
Art Wine & Beer Festival Winery Chairperson

Phil Neuman

Ambassador & Board Member
Founder, CEO – CyAs Tech

Brand-di Palmer

Ambassador & Board Member
Owner – The Hot Pink Box

Tobin Shaeffer

Ambassador
Real Estate Agent – Intero

Jay Topping

Ambassador
Owner – Classic Jays Art & Signs Scotts Valley Historian

The Ambassador Program consists of volunteers from the Chamber Membership who donate their time to assist the Chamber in promoting our local business community.

Have what it takes to be an Ambassador?

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