Board of Directors, Ambassadors & Staff

Founded in 1957, the Scotts Valley Chamber of Commerce has grown as stated in its mission statement, “To Promote business stability and economic growth through business and community relationships”. The Scotts Valley Chamber is composed of dedicated volunteers and a seasoned, professional staff. The 11member board of directors is responsible for the goals, policy and direction of the organization while the staff coordinates the accomplishment of those goals.

At the heart of the Chamber are energetic committees and the Ambassador program consisting of 14 leaders in our community from various professional backgrounds. The Chamber Ambassadors dedicate their time and energy introducing new members to the community and help form connections to the other businesses in our town.

The Chamber hosts two annual signature events – the Scotts Valley Art Wine & Beer festival and the Annual Community Awards Gala. Certainly no business in Scotts Valley is complete without a membership in the Scotts Valley Chamber of Commerce.

Board of Directors

Board of Directors 2020-2021
Back Row L-R: Susan O’Connor Fraser, Brand-di Palmer, Victor Alejandro, Joann Guzman, Danny Reber. Front Row L-R: Phil Neuman, Jeanette Larkin, Jeanne Shada Not Pictured: Angela Alejandro

Danny Reber

Executive Director
Scotts Valley Chamber of Commerce

Jeanette Larkin

Board President
Larkin Precision

Phil Neuman

Board Vice President & Ambassador
Founder, CEO – CyAs Tech

Victor Alejandro

Board Treasurer & Ambassador
Data Center Networking at Cisco

Jeanne Shada

Board Secretary
Owner – Scotts Valley Property Management

Angela Alejandro

Board Member
Owner – Scotts Valley Consulting, Inc. Strategic Sales & Marketing

Joanne Guzman

Owner, Bruno’s Bar & Grill

Angela Marshall

Chamber Operations
Scotts Valley Chamber of Commerce

Brandi-di Palmer

Owner, The Hot Pink Box

Susan O’Connor Fraser

Owner, Executive Producer Tam Communications

The Board of Directors build relationships with members, local city government, public school officials and volunteer on the two largest community events each year – The Community Awards Gala and the summer Art Wine & Beer Festival.  

Interested in joining the Board of Directors?

Chamber Ambassadors

Who are the Chamber Ambassadors?

The Ambassador Programs mission of the Scotts Valley Chamber of Commerce to promote membership commitment and retention by:

  • Raising awareness of Chamber activities and benefits
  • Informing and involving new Chamber members to promote strong continuing membership
  • Encourage meaningful and beneficial participation in the Chambers programs
  • Serving as a liaison between the Chamber staff and membership

Leatha Brown

Sales Coordinator – Roaring Camp Railroads

Brand-di Palmer

Owner – The Hot Pink Box

Emily Bigelow

Owner – Empowering Hands

Cherie La France-Anderson

Past President
Advertising Director Press Banner

Kevin Anderson

Statcomm Inc. Owner – K Auctioneer

Victor Alejandro

Ambassador & Board Member
Offer Lifecycle Program Manager – Data Center Networking Group at Cisco

Angelo Bartolotta

Owner – Dynamic Press, Inc.

Janet Janssen

Sales Consultant & Public Speaker

Donna Lind

City Council Member – City of Scotts Valley

Becky McMillion

Ambassador of the Year 2018
Art Wine & Beer Festival Co-Chair & Winery Associate

Phil Neuman

Founder, CEO – PDNC Incorporated

Jay Topping

Owner – Classic Jays Art & Signs Scotts Valley Historian

Lynda Evans

Bookkeeping Services

Tobin Shaeffer

Real Estate Agent – Intero

Keira M. Mulder

Boulder Creek Golf Club

The Ambassador Program consists of volunteers from the Chamber Membership who donate their time to assist the Chamber in promoting our local business community.

Have what it takes to be an Ambassador?

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