Board of Directors, Ambassadors & Staff

Founded in 1957, the Scotts Valley Chamber of Commerce has grown as stated in its mission statement, “To Promote business stability and economic growth through business and community relationships”. The Scotts Valley Chamber is composed of dedicated volunteers and a seasoned, professional staff. The 11member board of directors is responsible for the goals, policy and direction of the organization while the staff coordinates the accomplishment of those goals.

At the heart of the Chamber are energetic committees and the Ambassador program consisting of 14 leaders in our community from various professional backgrounds. The Chamber Ambassadors dedicate their time and energy introducing new members to the community and help form connections to the other businesses in our town.

The Chamber hosts two annual signature events – the Scotts Valley Art Wine & Beer festival and the Annual Community Awards Gala. Certainly no business in Scotts Valley is complete without a membership in the Scotts Valley Chamber of Commerce.

Board of Directors

Board of Directors 2019
Executive Team 2019

Danny Reber

Executive Director
Scotts Valley Chamber of Commerce

Stephen Hoversten

Board President
Financial Representative at Modern Woodmen of America

Jeanette Larkin

Board Vice-President
Owner – Larkin Precision

Angela Alejandro

Board Secretary
Owner – Scotts Valley Consulting, Inc. Strategic Sales & Marketing

Piret Harmon

Board Treasurer
General Manager – Scotts Valley Water District

John Yost

Board Past President
Owner – Pro-Compass Management Consulting & Training

Kristen Ard

Board Member
Director – City of Scotts Valley Parks & Recreation Department

Janet Janssen

Board Member – Membership Committee Chairperson
Sales Consultant/Executive Coach/Speaker/Author

Brenda George

Board Member
Manager – Kaiser Permanente

Phil Neuman

Board Member & Ambassador
Founder, CEO – PDNC Incorporated

Christian Pellecchia

Board Member
Business Development – Slatter Construction

Jeanne Shada

Board Member
Owner – Scotts Valley Property Management

Angela Marshall

Office Manager
Scotts Valley Chamber of Commerce

Aidan Lucero

Chamber Intern – Digital Marketing Strategist
Founder, Owner Palifia Online Clothing Brand

Get Involved with Your Chamber

The Board of Directors build relationships with members, local city government, public school officials and volunteer on the two largest community events each year – The Community Awards Gala and the summer Art Wine & Beer Festival.  

Interested in joining the Board of Directors?

Chamber Ambassadors

Who are the Chamber Ambassadors?

The Ambassador Programs mission of the Scotts Valley Chamber of Commerce to promote membership commitment and retention by:

  • Raising awareness of Chamber activities and benefits
  • Informing and involving new Chamber members to promote strong continuing membership
  • Encourage meaningful and beneficial participation in the Chambers programs
  • Serving as a liaison between the Chamber staff and membership

The Ambassador Program consists of volunteers from the Chamber Membership who donate their time to assist the Chamber in promoting our local business community.

Have what it takes to be an Ambassador?

Leatha Brown

President
Sales Coordinator – Roaring Camp Railroads

Brand-di Palmer

Vice-President
Owner – The Hot Pink Box

Emily Bigelow

Secretary
Owner – Empowering Hands

Cherie La France-Anderson

Past President
Advertising Director Press Banner

Kevin Anderson

Ambassador
Statcomm Inc. Owner – K Auctioneer

Robert Aldana

Ambassador
Publisher – My Scotts Valley

Victor Alejandro

Ambassador
Offer Lifecycle Program Manager – Data Center Networking Group at Cisco

Angelo Bartolotta

Ambassador
Owner – Dynamic Press, Inc.

Jack Goode Jr.

Ambassador
Major Gifts Officer at U.S Merchant Marine Academy Alumni Association & Foundation

Donna Lind

Ambassador
City Council Member – City of Scotts Valley

Becky McMillion

Ambassador of the Year 2018
Art Wine & Beer Festival Co-Chair & Winery Associate

Phil Neuman

Ambassador
Founder, CEO – PDNC Incorporated

Jay Topping

Ambassador
Owner – Classic Jays Art & Signs Scotts Valley Historian

Lynda Evans

Ambassador
Bookkeeping Services
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